Bellè

Bellè is a custom bicycle brand founded by Enrico Bellè, a frame builder specialized in bespoke steel frames. Enrico is both designer and frame builder: he designs, welds, and assembles each bicycle by hand, carefully overseeing every stage of the process, from the frame construction to the final assembly of each component. For Bellè, the finish is just as important as the frame’s strength and design; paint is not merely a final layer, but an expression of each rider’s personality.

Bellè custom bike by Enrico Bellè gravel bike

When we were commissioned to develop this visual identity, the challenge was clear: to create a timeless brand that reflected the spirit of the gravel bikes designed and built by Enrico Bellè. An identity capable of conveying craftsmanship and technology at once; precision, reliability, robustness, and speed.

For the logo design, we created a custom typeface with a contemporary and technical character. The brand construction is based on the golden rectangle, a geometric foundation that allowed us to achieve balance, coherence, and proportion.

The result is a strong and elegant identity that embodies Bellè’s philosophy: custom-made steel bicycles, built to last and to explore new paths, with the same precision with which they are conceived, crafted, and finished.

Client
Enrico Bellè

Creative Direction
Xavi Clavijo