Daitsu

When the company Daitsu was being established, the agency DDB Barcelona commissioned us to design its visual identity and, in particular, to create its logo. The approach was to develop a custom typeface specifically designed for the word Daitsu. Rather than selecting an existing typeface, the goal was to build bespoke letterforms that would convey the values of the new company: technology, precision, reliability, and modernity.

The logo is composed of uniform, clean, and synthetic strokes. We pursued a geometry free of artifices, providing solidity and visual coherence. The consistent stroke weight reinforces a sense of stability and technical control, while the formal simplicity facilitates its application across all types of media and formats.

The result was a contemporary, direct, and functional brand, aligned with Daitsu’s positioning in the air-conditioning sector and designed to endure over time.

Client
Daitsu / DDB Barcelona

Creative Direction
Fernando Macia

Art Direction
Xavi Clavijo