DOCSBarcelona 2024

With this campaign, our goal was to consolidate the strong results of the previous edition of DOCSBarcelona, which saw a 17% increase in attendance compared to the 25th edition, and, if possible, to exceed them. We also aimed to surprise the audience with a fresh, current, and boldly creative concept.
The campaign revolved around the concept of Real Reality, presented as if it were a real consumer brand. We designed minimalist glasses made entirely of black cardboard and promoted them as a high-tech product, without exaggeration or distortion. They were, quite simply, Real Reality glasses.
One week after the teaser launch, we revealed the full campaign, with the glasses becoming the central visual and conceptual motif of the 27th edition of DOCSBarcelona. The campaign generated significant buzz on social media and proved to be highly effective.