Gang Land

Gang Land is an international conference focused on the study of youth gangs and street groups, especially in their transnational dimension. The event emphasizes mediation and conflict management both within and outside the groups, aiming to bring new perspectives to these social phenomena.
Our studio developed a visual identity inspired by the typographies found in graffiti and street tags. We sought to capture the energy and expressiveness of street visual language without romanticizing or stigmatizing the youth collectives that use it.

With this design, we aimed to help make the symbolic universe of the streets more visible and give space to forms of expression that are often marginalized, yet rich in meaning.

Client
Universitat Pompeu Fabra UPF
Creative Direction
Xavi Clavijo

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Le Troch

Le Troch is a modeling agency based in Barcelona, founded and directed by Raquel Troch. From the very beginning, Raquel entrusted us with the comprehensive development of the agency’s visual identity.

The starting point was to understand the essence of Le Troch: an intuitive and sensitive approach to talent, with a founder who often discovers her models on the street, in everyday spaces, and outside conventional circuits. From this idea, we created the concept we find beauty, which encapsulates the agency’s philosophy: to find beauty where others do not look and to reveal the potential that resides in naturalness and everyday life.