Infinity

Infinity by Whale Spray is a highly innovative multi-purpose lubricant, featuring a unique ceramic formulation and a dual-action spray system. The design of Infinity stems from a clear idea: to visually express its endless applications, its innovative nature, and the revolution it brings to the world of industrial lubrication. To achieve this, we opted for a graphic language based on fluid, enveloping lines that wrap around the packaging, creating a visual effect of continuous movement. These lines symbolize both the dynamic efficiency of the product and the concept of infinity, reinforcing the message that Infinity is not just a lubricant, but a new way of understanding technical performance.

This design was adapted across the entire range of derivative products, such as the oil, the grease, the cleaner, and the special bicycle version, always maintaining this consistent graphic thread that gives the brand a coherent, modern, and recognizable identity. The result is a functional and visually striking design, capable of communicating at a glance everything Infinity represents: innovation, versatility, and technology.

Client
Whale Spray

Art Direction
Xavi Clavijo

Photography
Pau Esculies

Creative copywrting
Jordi Mitjans

NEXT PROJECT

Gang Land

Gang Land is an international conference focused on the study of youth gangs and street groups, especially in their transnational dimension. The event emphasizes mediation and conflict management both within and outside the groups, aiming to bring new perspectives to these social phenomena.
Our studio developed a visual identity inspired by the typographies found in graffiti and street tags. We sought to capture the energy and expressiveness of street visual language without romanticizing or stigmatizing the youth collectives that use it.