Mollet del Vallès Summer Fest

When Mollet City Council commissioned me to design the Festa Major poster, the challenge was clear: to convey the dynamism of the celebration, the rivalry between the city’s two teams, the Morats and the Torrats, while ensuring that all the local groups and associations that take part in the festival felt represented: Diables (fire runners), Castellers (human towers), local shops, basketball and hockey teams, the fairground rides, and more.

The proposal took shape as an illustration featuring two groupers, one in toasted brown and the other in purple, arranged in a composition inspired by the yin and yang symbol. Two fish competing and dancing underwater at the center of a vibrant universe, surrounded by a wide variety of fish and elements symbolizing the city’s cultural, social, and commercial fabric.

Cartell de la Festa Major de Mollet
Cartell de la Festa Major de Mollet
Cartell de la Festa Major de Mollet
Cartell de la Festa Major de Mollet
Cartell de la Festa Major de Mollet
Cartell de la Festa Major de Mollet

The poster, designed in a vertical format, can be rotated 180° depending on which team you identify with. According to its position, one of the fish appears upright while the other turns upside down. In this way, each team can “make their grouper win” simply by flipping the poster, a graphic solution that reinforces playfulness, complicity, and festive rivalry.

The concept draws inspiration from the reversible illustrations of Rex Whistler, particularly his Reversible Faces, as well as from Oriental and Japanese painting aesthetics. The reduced color palette, essentially black and white combined with the two main colors, enhances the symbolic strength of the composition.

This reversible logic was extended to the different applications, banners, billboards, flyers, and digital formats, combining the fish positions to create a coherent and versatile graphic system.

Client
Ajuntament de Mollet del Vallès
Creative Direction
Xavi Clavijo