We conceptualised and designed the project’s identity and its core element: a passport granting access to all five museums. Beyond its practical function, we conceived it as a carefully crafted editorial piece, paying special attention to design, printing and finishing, intended to become a keepsake.
At each visit, the passport is stamped and visitors receive a sheet of stickers featuring a selection of representative artworks from each museum. These stickers, conceived as small collectible cards, are placed inside the passport, gradually transforming it into a personal notebook. Once the five museums have been visited, the PassMuseum becomes a cultural travel diary: a tangible experience connecting territory, heritage and design.
Client
Museu Arxiu Tomàs Balbey / Museu de Granollers / Museu Joan Abelló / Museu Thermalia / Museu de Montmeló
Creative Direction
Xavi Clavijo