Prosum

Prosum is the company that makes the creation of energy communities possible, managing the legal and technical aspects as well as the installation of photovoltaic panels so that the production and shared consumption of renewable energy become a reality.
The challenge was to build a visual identity capable of expressing this facilitating role: a company that not only installs systems, but also activates connections between people, technology, and territory.
The logo is built from a stencil typeface made of luminous bars that progressively light up to generate symbols linked to renewable energy production, savings, community, and connection.

Targetes de Prosum, disseny per 42 studio. Empresa de gestió de comunitats energètiques.

Icones de Prosum, disseny de 42 studio. Empresa de gestió de comunitats energètiques.

Flyer de Prosum, disseny de 42 studio. Empresa de gestió de comunitats energètiques.

Web de Prosum, disseny de 42 studio. Empresa de gestió de comunitats energètiques.

The light bars act as modular units that allow the creation of icons, graphics, and visual resources consistent across all brand touchpoints. In this way, the identity reflects Prosum’s role as a driving force that sets shared energy projects in motion and enables their development.

The conceptual approach is completed with the creation of its slogan: Produce. Share. Save. A direct synthesis of its energy model and a clear expression of the benefits it generates.

The result is a contemporary, technological, and approachable identity that visually translates Prosum’s mission: to make the energy transition viable, accessible, and shared.

Client
Prosum

Creative Direction
Xavi Clavijo

Creative copywrting
Jordi Mitjans