Quim Roser

Photographer Quim Roser commissioned us to design his visual identity as a photographer. With a professional career that began in 1993 and extensive experience in photojournalism and international reportage, the project called for an image that was sober, clear and easily recognizable.

From the studio we proposed the creation of a monogram based on the initials of his name, Q and R. A monogram is a graphic sign formed by the combination of two or more letters that function as a brand or visual signature. To construct it we chose a condensed sans-serif typeface that would allow a precise fit between characters.