Cielo

Cielo was born from a clear idea: to turn the expert eye into the core of a personalized, soulful image consultancy. When Lidia Sánchez Sáez commissioned us with the project, she had a well-defined vision of the services she wanted to offer, body shape and face analysis consultancy, bridal specialization, personal shopper services, fashion tours, protocol guidance, wardrobe editing and wardrobe building, but she had not yet found a name that captured her essence.
We proposed the name Cielo, a word Lidia naturally and affectionately uses to address the people she guides and advises. A close, emotional and memorable name that directly reflects her way of understanding the profession.

Cielo by Lidia Sánchez Sáez tarjetas

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez web

Cielo by Lidia Sánchez Sáez tote bag

Cielo by Lidia Sánchez Sáez tote bag

We developed a visual universe built around a very clear concept: the gaze as a distinctive value. Inspired by the symbolism of the “all-seeing eye,” we reinterpreted it within the triangular shape of a clothes hanger. A graphic resource that allowed us to merge vision and fashion into a single symbol, turning the hanger into a metaphor for judgment, sensitivity and intuition.

The result is an elegant and conceptual identity that strengthens the brand’s positioning: an image consultancy where vision, Lidia’s trained eye, is the true protagonist.

Client
Lidia Sánchez Sáez

Creative Direction
Xavi Clavijo