Rabasa

For years, Rabasa was the go-to bicycle brand for many families and cyclists. How do you update a legend that has been dormant since 1997? How do you make over a century of history continue to make history? How do you completely renew a brand, from designing a bicycle model and choosing the frame colors and decals, to the packaging, website, and social media?

Rabasa Nova bicicleta minivelo bike packaging

Rabasa Nova pedal straps bicicleta minivelo bike

Rabasa Nova bicicleta minivelo bike portable bike urban photo Barcelona

Rabasa Nova catàleg brochure bicicleta minivelo bike urban photo Barcelona

Rabasa Nova bicicleta minivelo bike portable bike stand

When Albert Adami Rabasa, grandson of the founders of Bicicletes Rabasa, decided to start manufacturing bicycles again and entrusted us with the brand redesign, at 42 we understood that this was not simply a redesign, but the updating of a myth with more than a century of industrial and emotional heritage. The team of designers, creatives, and mechanics we brought together for this project carried out a comprehensive renewal that connects memory and innovation, and which was recognized with a Bronze Laus at the Laus Awards for Graphic Design and Communication.

Client
Rabasa

Creative Direction
Xavi Clavijo

Art Direction
Xavi Clavijo

Photography
Héctor Ferreño

Creative copywrting
Fara González

Collaborators
Francesc Ribot
Jordi Tamayo
Enrico Bellè

NEXT PROJECT

Infinity

Infinity by Whale Spray is a highly innovative multi-purpose lubricant, featuring a unique ceramic formulation and a dual-action spray system. The design of Infinity stems from a clear idea: to visually express its endless applications, its innovative nature, and the revolution it brings to the world of industrial lubrication. To achieve this, we opted for a graphic language based on fluid, enveloping lines that wrap around the packaging, creating a visual effect of continuous movement. These lines symbolize both the dynamic efficiency of the product and the concept of infinity, reinforcing the message that Infinity is not just a lubricant, but a new way of understanding technical performance.