Le Troch

Le Troch is a modeling agency based in Barcelona, founded and directed by Raquel Troch. From the very beginning, Raquel entrusted us with the comprehensive development of the agency’s visual identity.
The starting point was to understand the essence of Le Troch: an intuitive and sensitive approach to talent, with a founder who often discovers her models on the street, in everyday spaces, and outside conventional circuits. From this idea, we created the concept we find beauty, which encapsulates the agency’s philosophy: to find beauty where others do not look and to reveal the potential that resides in naturalness and everyday life.

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La plaga

The Plague is the debut feature film by director Neus Ballús.
With a hybrid approach between documentary and fiction, the film portrays life on the outskirts of Barcelona through interwoven stories of five real people who play themselves. Among them is Iurie, a Moldovan Greco-Roman wrestler who works in the fields to make ends meet, and who features as the central figure on the poster.
The visual concept stems from a radical act of decontextualization: the wrestler’s body and stance, typical of a sporting environment, are relocated to the non-place of a barren ploughed field. The result is an image that evokes tension, strength, and a touch of irony, a visual metaphor for daily struggle.