Tribulë

Tribulë is the clothing brand of designer Marta Consola Alentà. From our studio, we approached a brand redesign process based on an existing logo, with the aim of strengthening and evolving its visual universe without losing its essence. Inspired by the original animal motifs, we conceptualized a new identity in the form of a crest, where deer antlers embrace and frame the brand name, bringing symbolism, strength, and a connection to nature.

Tribulë logo
Tribulë logo
Tribulë logo
Tribulë logo
Tribulë shop
Tribulë shop
Tribulë shop
Tribulë shop
Tribulë shop
Tribulë shop
Tribulë shop
Tribulë logo shop
Tribulë shop
Tribulë shop
Tribulë Marta Consola Alentà shop
Tribulë Marta Consola Alentà shop
Tribulë Marta Consola Alentà shop
Tribulë logo
Tribulë logo
Tribulë logo
Tribulë logo
Tribulë logo
Tribulë logo

The typography was hand-lettered exclusively for the logo, seeking a unique expressiveness aligned with the project’s artisanal and sensitive character. From this new identity, we developed a versatile graphic system applied across all brand touchpoints: textile and paper labels, cards, packaging, interior design of the stores, as well as the website and social media. The result is a strong and recognizable brand that enhances each piece, while maintaining a close connection to its creative process and unique vision.

Client
Marta Consola Alentà Tribulë
Art Direction
Xavi Clavijo